2025 National Sports Agent Exchange Conference | Event Preheating

The Sports Goods Expo, as a platform for showcasing global sports brands and innovative technologies, provides an important bridge for sports agents to connect athletes, events, clubs, and brand owners. The purpose of this event is to learn about industry development trends and opportunities for brand cooperation, and to enhance practical skills in sports brokerage and brand marketing through participation in the conference. This sports agent event is the first to collaborate with the Sports Expo, with the aim of deepening the partnership between the sports agent industry and the expo, and promoting the comprehensive development of the sports industry.

1、 Organizational unit
1. Host:
Human Resources Development Center of the General Administration of Sport of China
China Sports Goods Industry Federation

2. Undertaking Unit:
Beijing Zhonghui International Sports Management Co., Ltd
Shanghai Qiangyao Sports Consulting Management Co., Ltd
Guangdong Hongtian Sports Management Co., Ltd

2、 Activity Time
May 24, 2025 14:00-16:30
3、 Event location
Room 602, M1 mezzanine, Greenland International Expo Center, Nanchang City, Jiangxi Province

4、 Meeting content
1. Keynote speech:
Invite experts in the sports brokerage industry and outstanding sports brokers to give keynote speeches on topics such as "The Role and Positioning of Sports Brokers in the Sports Industry," "Precise Matching of Athlete Career and Brokerage Services," "Event Brokerage: Brand Building and Market Cultivation," "Resource Linking and Business Restructuring in Venue Brokerage," and "Career Planning and Continuous Learning for Sports Brokers.
2. Roundtable Dialogue: Centered around the theme of "Linking Resources, Empowering Industries", focusing on brokerage practices, highlighting resource links, and discussing the career development of sports brokers.

5、 Value of participation
1. Expand networking resources: The conference gathers sports agents from all over the country. Here, you have the opportunity to meet professionals from different fields and backgrounds, and establish a wide and high-quality network of contacts. It can bring new opportunities for your career development.
The conference gathered agents, experts, athletes, club executives, and sponsors from the national sports industry. Participants can take this opportunity to establish connections and expand their network with professionals from various fields. This helps to exchange experiences, develop business collaborations, and establish connections with potential customers and partners, bringing new opportunities to one's career. Through the conference platform, participants may encounter peers with unique resources or skills to jointly explore new markets; Or collaborate with club leaders to obtain more high-quality competition resources for athletes.

2. Insight into Industry Trends: During the conference, there will be a series of speeches and discussions on topics such as sports industry development trends, policy and regulatory interpretations, and market dynamics analysis. Senior experts and policy makers in the industry will share the latest industry news and cutting-edge perspectives to help you gain a deeper understanding of the development direction of the sports brokerage industry. From the rise of emerging sports projects, to the application of digital marketing in the sports field, to the impact of relevant policy and regulatory adjustments on the industry, you can obtain first-hand information at the first time, lay out in advance, and seize market opportunities. For example, by understanding the government's support policies for the national fitness industry, you can adjust your business direction accordingly and explore brokerage services in related fields.
3. Learn professional knowledge: The conference usually offers a variety of training courses and lectures, covering sports marketing, event operation management, athlete management skills, legal risk prevention, financial management, and other aspects. These courses are personally taught by well-known experts and successful sports agents in the industry. They will combine practical cases to explain professional knowledge and practical experience in a simple and understandable way, helping you improve your business ability and professional competence. Whether you are a newcomer to the industry or an experienced practitioner, you can learn practical knowledge and skills from it, providing strong support for your work. For example, learning how to use effective marketing strategies to enhance the commercial value of athletes, or mastering key links and risk management methods in event operations.

4. Seeking cooperation opportunities: The exchange conference provides a platform for participants to showcase their business and projects. You can promote your represented athletes, event resources, sports brands, etc. here to attract the attention of potential partners. At the same time, you can also have access to numerous high-quality projects and resources, from which you can discover suitable opportunities for collaboration. Whether it is carrying out athlete transfer cooperation, event sponsorship cooperation, or participating in sports industry project investment, it is possible to find ideal partners at the conference and achieve mutual benefit and win-win results. For example, the niche sports athletes you represent may attract the favor of brand sponsors through conferences and reach sponsorship cooperation agreements. 5. Enhancing industry influence: Actively participating in the National Sports Agent Exchange Conference, showcasing your professional abilities and unique insights on this platform where industry elites gather, can enhance your visibility and influence in the sports agent industry. By communicating and interacting with peers, participating in industry discussions, and sharing experiences, you will gradually establish your professional image in the industry, and win more recognition and respect from people. This not only helps with your personal career development, but also brings more business opportunities and development space to your institution or company, enhancing the overall industry status.